Higher Education Strategy & Growth

Ambitious ideas. Measurable growth.

We help colleges and universities turn bold strategy into measurable enrollment, revenue, and brand growth.

About NextEd

Top tier consulting discipline, built for higher education.

NextEd Growth Partners is a higher education strategy and growth consulting firm. Our team brings experience from Deloitte, McKinsey & Company, Boston Consulting Group, and Bain & Company, combining management consulting rigor with deep knowledge of the rapidly changing higher education marketplace. We partner directly with senior leaders to design and execute transformative initiatives that strengthen institutional competitiveness and deliver sustainable results.

Enrollment GrowthNew Program DevelopmentRevenue DiversificationBrand & PositioningAcademic InnovationAI & Digital TransformationStrategic PartnershipsGrowth Strategy & Execution
What We Do

The issues that matter most to university leadership.

Quiet modern office with city views at sunrise
How We Work

From strategic plan to measurable results.

We move beyond the plan on the shelf. Every initiative ships with clear priorities, KPIs, and accountability tied to financial outcomes.

Focus Areas

Engagements built around outcomes.

Every engagement starts with a conversation with institutional leadership to scope the priorities that will move the needle.

Growth

Enrollment& revenue

Grow and diversify the student base and the revenue streams that sustain the institution.

  • Recruitment and conversion strategy
  • Retention of high value populations
  • New academic revenue streams
  • Non tuition revenue models
Discuss Growth

Transformation

Core Practice
Programs& innovation

Build a market driven portfolio and modernize how learning is designed and delivered.

  • Program portfolio strategy
  • Online and executive education
  • Alternative credentials
  • AI and digital transformation
  • Student experience redesign
Discuss Transformation

Positioning

Brand& partnerships

Stand out in competitive markets and extend reach through strategic alliances.

  • Institutional brand strategy
  • School level positioning
  • Employer and agency partnerships
  • University alliances
  • Executive stakeholder communication
Discuss Positioning
Mark L. Robinson wearing glasses and a navy suit
Meet the Consultant

Mark L. Robinson, Ph.D., MBA

A higher education consultant and scholar practitioner, Dr. Robinson served more than six years as Dean of the School of Business at Washington University of Science and Technology. Before academia, he spent a decade as Global Marketing Director for Deloitte's Global Energy & Resources consulting practice, held brand roles at Mobil and ExxonMobil, and coached executives with Korn Ferry.

  • Former Dean and Executive Director, Center of MBA Consulting
  • Creator of the CareerTalk podcast and the W.U.S.T. Review: Strategic AI for Business Leaders
  • Ph.D., ISM | MBA, Marymount University | B.A., St. Mary's College of Maryland
Leadership Voices

Results leaders can measure.

Enrollment growth, stronger positioning, and measurable impact are at the heart of our work with higher education leaders.

“

They helped us move from a strategic plan to a funded portfolio of new programs with clear enrollment targets.

University President

“

A rare blend of consulting rigor and real understanding of how universities actually work.

Provost

“

Our school brand finally reflects what makes us different, and applications show it.

Dean, School of Business

“

The partnership strategy opened doors with employers we had been trying to reach for years.

Chief Academic Officer

“

Practical guidance on AI that our leadership team could act on immediately.

Vice President, Strategy

“

Every initiative came with KPIs and owners. That accountability changed our results.

Institution Owner

“

They helped us move from a strategic plan to a funded portfolio of new programs with clear enrollment targets.

University President

“

A rare blend of consulting rigor and real understanding of how universities actually work.

Provost

“

Our school brand finally reflects what makes us different, and applications show it.

Dean, School of Business

“

The partnership strategy opened doors with employers we had been trying to reach for years.

Chief Academic Officer

“

Practical guidance on AI that our leadership team could act on immediately.

Vice President, Strategy

“

Every initiative came with KPIs and owners. That accountability changed our results.

Institution Owner

Book a Consultation

Let us shape your next chapter of growth.

Tell us about your institution and its priorities. We will outline where the greatest opportunities for enrollment, revenue, and brand growth lie.